"10 Steps to Build a Thriving Referral Business: A Step-by-Step Guide"

Reading Time: 2 min read

Step 1: Get a List

• Start by gathering all your existing contacts from email, social media, and phone.
• This will give you a list of potential customers to reach out to.

Step 2: Choose a Platform

• Select one platform (e.g., email, social media, phone) to start messaging or emailing your contacts.

Step 3: Personalize Your Message

• Use something you already know about the person or prospect to initiate reaching out to them.
• This helps establish a connection and makes your message more effective.

Step 4: Reach Out to 100 People Daily

• Start contacting 100 people each day to get comfortable with reaching out.

Step 5: Warm Up Respondents

• If someone responds, "warm them up" by acknowledging, complimenting, and asking questions to build rapport.

Step 6: Invite Friends

• Ask friends of your contacts if they know anyone looking for your service.
• This helps expand your reach and gets you more referrals.

Step 7: Offer a Free Service

• Offer a free service to your contacts, requiring only that they provide feedback and testimonials.
• This helps build credibility and gets you more referrals.

Step 8: Repeat the Process

• Go back to the top of the process and start again, repeating steps 2-7.

Step 9: Start Charging

• Once you have a steady stream of referrals, start charging for your service.
• Start with a discounted rate and gradually increase as you build confidence and reputation.

Step 10: Leverage Your Free People

• Share testimonials and results with your free people, eventually turning them into paying customers.
• This helps create a sense of scarcity and desire for your service, allowing you to charge a premium price.

Overall, the main takeaways are to:

1. Build a list of contacts
2. Reach out to them personally
3. Provide value and build rapport
4. Offer a free service to warm people up
5. Repeat the process to build momentum
6. Start charging for your service once you have a steady stream of referrals
7. Leverage your free people to turn them into paying customers.

Source: Watch This To Get Your First 5 Customers, Alex Hormozi