"Building a Strong Positive Brand: Lessons from Iconic Brands"

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1. Donald Trump's brand has a strong reach and influence, with many people reacting positively or negatively to his silhouette alone.
2. Just because some brands have a strong reaction (like Trump or Taylor Swift), it doesn't mean all brands have to be that way.
3. Some brands can change people's behavior towards them all at once, and not necessarily in a negative way (e.g. Taylor Swift).
4. Building a strong positive brand is possible, and it doesn't require resorting to controversy or negative attention.
5. Mother Teresa is an example of a strong positive brand, with many people knowing and respecting her.
6. Not everyone will have a positive opinion of every brand, and that's okay (e.g. some people may dislike Mother Teresa), but overall, a strong positive brand can have a positive impact on people.

Source: The Truth About Strong Brands..., Alex Hormozi