Effective Content Asking: Integrated and Intermittent Approaches

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1. There are two ways to approach asks in content: Integrated and Intermitent approaches.

Integrated approach:

• Example: Mentioning your own product/service naturally while discussing a topic
• Integrates the ask with the content in a seamless way
• Suitable for longer-form content

Intermittent approach:

• Example: Interrupting regular content with an ask for a specific product/service
• Typically better for short-form platforms like Instagram, Facebook, TikTok
• Example: Posting 10 regular content pieces, then making a post about a specific offer/service

Source: 2 Ways To Make A Right Hook In Content, Alex Hormozi