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The 3 Laws of Advertising: What You Need to Know to Succeed

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  1. Any advertising is better than none: This means that even if your advertising efforts are not perfect, it's always better to attempt something rather than doing nothing.

Takeaway: If you're not currently advertising, start something. Even a basic effort is better than no effort.

  1. Some advertising is better than other advertising: This implies that there are varying levels of effectiveness in advertising efforts.

Takeaway: If you're already advertising, focus on improving your efforts to make them more effective. Identify what's working and what's not, and adjust your strategy accordingly.

  1. Nothing works forever: This warns against complacency and the importance of constant innovation and adaptation.

Takeaway: Even successful advertising efforts will eventually plateau or become irrelevant. Stay ahead of the curve by continuously investing in new ideas and testing new approaches to stay competitive.

Source: 3 Laws Of Advertising, Alex Hormozi