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"The Surprising Impact of Availability on Sales: Key Takeaways and Strategies"

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  1. Availability is the strongest predictor of total sales: The number of available time slots was the single greatest lever on throughput across all companies.
  2. Convenience trumps inconvenience: If you have fewer available time slots, people may still book with you, but show rates will drop because the times don't work for them ideally.
  3. Urgency impacts buying decisions: When someone has a tight deadline and a hard stop, they may be more likely to schedule a call, but they may not be in the mood to buy. In contrast, having a lot of free time may make it difficult to make a decision to buy.
  4. Availability affects mental state: When someone has a lot of free time, they may be in a different mental state and more receptive to buying (receiving hands in terms).

Source: This Sales Hack Will Get You More Customers, Alex Hormozi