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Understanding the Importance of Personal Experience in Solving Customer Pain Points

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Reading Time: 1 min read

  • The speaker has struggled with breathing issues for a very long time and has tried various solutions.
  • They have a deep understanding of the problem and can speak the "language of pains" because they are the customer.
  • They believe it's easier to understand and serve a customer who is similar to themselves, as they can empathize and communicate effectively.
  • The speaker is confident in their ability to connect with the target audience and create a solution that addresses their specific needs and pain points.

The key points seem to be:

  • The speaker's personal experience with breathing issues has given them a unique perspective and understanding of the problem.
  • They are confident in their ability to communicate effectively with a similar target audience.
  • They are proposing to start a company to address this issue, potentially with a focus on developing solutions that cater to people who struggle with breathing and respiratory problems.

Source: Starting A Nose Strip Company, Alex Hormozi