7 Easy Ways to Get Customers for Free: Scalable Referral Strategies for Growing Your Business

Reading Time: 1 min read

1. Getting referrals is a scalable way to grow a business: The speaker emphasizes the importance of getting referrals, as they can lead to 30% of sales, increase customer retention, and generate more leads.
2. Seven easy ways to get customers for free: The speaker outlines seven strategies to get customers for free, including:
   • Asking for referrals after a sale
   • Offering gift cards with a limited expiration date
   • Discounting services for referrals
   • Providing extra services for free in exchange for referrals
   • Capturing testimonials and using them to get referrals
   • Hosting events and inviting customers to bring friends
   • Asking spouses to participate in services or programs
3. Gift card strategy: Offer gift cards with a limited expiration date and ask customers to refer others to receive the gift card.
4. Discounting for referrals: Offer discounts for customers who refer others, and consider offering extra services or benefits for free in exchange for referrals.
5. Capturing testimonials: Ask satisfied customers for testimonials and use them to get referrals.
6. Hosting events: Host events and invite customers to bring friends, using the opportunity to capture leads and referrals.
7. Spouse request: Ask spouses of customers to participate in services or programs, highlighting the benefits of doing so together.
8. Bring a friend approach: Encourage customers to bring friends to events or programs, emphasizing the benefits of doing so together.
9. Consistency is key: Consistently implement these strategies to see results, rather than relying on a single approach.
10. Measuring success: Track the effectiveness of these strategies and adjust as needed to optimize results.

Source: The Outrageously Easy Way To Get New Customers, Alex Hormozi