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6 Persuasion Principles to Get What You Want

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1. Reciprocity: Show kindness and generosity to others, and they are more likely to return the favor and like you. The gift you give should be proportional to the person you're giving it to.

2. Consistency: People are more likely to follow through on a commitment or idea if they've publicly committed to it. Use this to your advantage by asking people to commit to an idea or action, and then reminding them of their commitment later.

3. Social Proof: People are more likely to follow the crowd and do what others are doing. Use social proof to persuade others by showing them that many other people are doing something or have had success with it.

4. Liking: People are more likely to say yes to someone they like and feel a connection with. Use flattery and acknowledge what the other person is saying to build rapport and create a sense of liking.

5. Authority: People are more likely to trust and follow the advice of someone who is an authority in their field. Establish yourself as an authority by showing your credentials, certifications, and track record.

6. Scarcity and Urgency: Create a sense of scarcity and urgency by limiting the availability of something, using time-limited offers, or creating a sense of loss aversion. This can motivate people to take action.

Overall, these principles can be used to persuade others and increase the chances of getting what you want.

Source: How To Get What You Want (6 Proven Methods), Alex Hormozi