How to Create More Buyable Products: Key Takeaways from a 100 Offers Video

Reading Time: 1 min read

The Value Equation: The book "100 Offers" emphasizes the importance of understanding the variables that drive value in purchasing decisions. These variables are:
- Scarcity: Creating a sense of urgency and exclusivity to increase perceived value.
- Urgency: Creating a sense of importance and limited availability to increase perceived value.
- Guarantees: Offering a safety net to decrease risk and increase perceived value.
- Bonuses: Offering additional benefits or value-added extras to increase perceived value.
- Naming: Using descriptive and attention-grabbing language to increase perceived value.
Applying the Value Equation to E-commerce: The video applies these variables to an e-commerce context, showing how to increase perceived value and make products more buyable. This includes:
- Using customer reviews, testimonials, and ratings to increase perceived value.
- Demonstrating the product's features and benefits through videos, tutorials, and product descriptions.
- Offering fast and reliable shipping, easy returns, and a money-back guarantee to decrease risk and increase perceived value.
- Providing bonus content, such as training or tips, to increase perceived value.
Understanding the Dream Outcome: The video emphasizes the importance of understanding the customer's dream outcome and creating products that deliver on those outcomes. This includes:
- Identifying the customer's desired outcome or problem that the product solves.
- Creating products that align with the customer's needs and wants.
- Highlighting the product's features and benefits that align with the customer's dream outcome.

Overall, the video provides valuable insights into how to create more buyable products and increase perceived value in an e-commerce context.

Source: Applying $100M Offers To E Commerce I'M Pissed, Alex Hormozi