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Learn how adding a 4% surcharge to credit card payments can increase revenue without negatively impacting sales. Discover the benefits of offering a surcharge option and how it can lead to repeat purchases and permanent revenue growth.
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This blog post summarizes the key takeaways from a video on "100 Offers" that discusses how to increase perceived value and make products more buyable in an e-commerce context. It highlights the importance of understanding the customer s dream outcome, creating products that deliver on those outcomes, and applying variables such as scarcity, urgency, guarantees, bonuses, and naming to increase perceived value.