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In this conversation, Alex, a fitness enthusiast, shares his unconventional approach to training and building his physique, as well as his insights on business growth and risk-taking.
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This blog post analyzes the factors behind Planet Fitness success in the gym industry, including the importance of simplification, pricing, and consumption patterns. By removing extraneous amenities, Planet Fitness was able to offer a lower-priced option that appealed to a wider range of customers.