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In this blog post, we explore a case study where a company was able to increase its annual profit from $5.6 million to $21.6 million by creating an in-house sales team. The post highlights the key steps the company took to achieve this dramatic increase in profitability, including hiring an experienced sales director, rebuilding the incentive and compensation structure, implementing a new sales process, scaling the sales team, and getting rid of an outsourced sales team.