Boosting Revenue with a Low-Cost Credit Card Surcharge

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1. A company can add a 4% surcharge to customers' credit card payments without affecting sales, as long as the sales personnel haven't yet completed the purchase process.
2. The surcharge can be presented to the customer as an option, and if they accept, the company will apply a 4% fee on the credit card payment.
3. Offering a surcharge can lead to increased revenue, as customers who agree to it are more likely to make repeat purchases, reducing the likelihood of abandonment in the checkout process.
4. Having a second credit card on file allows for seamless future transactions, reducing downgrades and increasing the potential for permanent revenue growth for each customer.

Overall, the text is promoting the idea of adding a low (4%) surcharge to credit card payments as a way to boost revenue without negatively impacting sales.

Source: How To Make More Money On Every Sale, Alex Hormozi