Boost Your Show-Up Rate: 3 Essential Takeaways from a Mercenary Team s Success

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1. Personalize your communication: The mercenary team's initial copy was too aggressive and impersonal, resulting in a low show-up rate. To improve, personalize your messages to make them feel more urgent and relevant to each individual.
2. Keep appointment scheduling efficient: The team found that giving people too much time to schedule appointments led to low show-up rates. Instead, aim to schedule appointments for the same day or next day to increase show rates.
3. Use personalized reminders: Rather than sending generic Robo texts, use sales representatives to set personalized reminders. This can include personalized introductions and explanations of how you can help the individual, resulting in a higher show-up rate.

These three changes together resulted in a significant improvement, increasing the show-up rate to 91%.

Source: 3 Ways We Improved Show Rate On Sales Calls, Alex Hormozi