"Scaling Unscalable Businesses: Key Takeaways from the Video"

Reading Time: 2 min read

Scaling the Unscalable: Many businesses have a unique competitive advantage that is difficult to scale, but it is possible with the right mindset and actions.
Unscalable is Untrue: The concept of something being "unscalable" is often used as an excuse, but it's not a physical limitation. It's a skill deficiency that can be overcome with the right approach.
Do the Unscalable Stuff: In the beginning, it's essential to do the unscalable tasks, such as talking to customers, to learn their needs and pain points. This will help you create a scalable solution.
Start with the Most Expensive Thing: Start your business with the most expensive solution, such as a "done for you" service, to maximize revenue per customer. This will also set you up for downstream sales.
The Sales to Fulfillment Continuum: The easier it is to sell a solution, the harder it is to fulfill. This continuum can be used to identify the most effective sales and fulfillment strategy.
The Done for You, Done with You, Do It Yourself Pyramid: Start with the top of the pyramid, offering a "done for you" service, then move to "done with you" and finally "do it yourself." This framework helps to productize a service and increase scalability.
Start at the Top of the Pyramid: When building a business, start with the most expensive solution and work your way down. This will help to maximize revenue and reduce operational drag.
Don't Be Broke and Not Busy: If you're broke and not busy, it's time to get busy and start doing the unscalable tasks. This will help you to scale your business and achieve success.

Overall, the video emphasizes the importance of taking action and doing the hard work to create a scalable business. It also provides practical advice on how to structure a business for maximum success, including starting with the most expensive solution and productizing a service to increase scalability.

Source: Stop Being Broke. Get Busy., Alex Hormozi