Unspeakable s Business Strategies: Monetizing a Massive Audience

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1. The Unspeakable channel: The channel has been running for 10 years, with 200 million monthly views. The creator wants to monetize the audience and explore different opportunities.
2. New business ventures: The creator wants to launch new businesses, including:
   • A car shop with content and a marketplace for car parts.
   • A consumable product, potentially an energy drink.
   • A toy brand for kids, similar to Red Bull.
3. Key to success: The creator believes that the key to success lies in identifying a single opportunity that can be leveraged across multiple platforms, rather than trying to create multiple separate businesses.
4. Media business: The creator's current business, Unspeakable, is a media business, and he believes that this type of business is highly profitable.
5. Scaling: The creator wants to scale Unspeakable by introducing co-hosts and increasing the number of videos produced.
6. Equity: The creator is open to doing brand deals for equity, rather than cash, if it aligns with the brand's values.
7. Consolidation: The creator believes that consolidating his different business ventures under one umbrella will simplify his operations and allow him to focus on what he's best at.
8. Unknowns: The creator acknowledges that all businesses have unknowns, but he believes that his experience and existing audience will help mitigate some of these risks.

Source: I Taught A Youtuber How To Make $1 Billion, Alex Hormozi