Nailing Influencer Partnerships: Key Takeaways to Ensure Commitment

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1. Confirm commitment through eliminating alternatives: To ensure an influencer commits to your deal, consider eliminating other ways for them to make money in the same space or area.
2. Treat influencers like founders or co-founders: If you're offering them a significant equity stake (e.g., 20%, 30%, 50%), make sure they can't pursue other opportunities that might compete with your business.
3. Key considerations depend on size differences: The approach to ensuring commitment depends on the size of your business relative to the influencer's.

Source: Getting Commitment From A Brand Deal, Alex Hormozi