"Sell What You Know: 4 Key Takeaways from [Lecture/Source Name]"

Reading Time: 1 min read

The main takeaways from the lecture are:

1. There are 7 categories of things that can be sold:
   • Products (physical and digital)
   • Services (physical and digital)
   • Access (physical and digital)
   • Attention (physical and digital)
   • Risk (insurance)
   • Money (physical and digital)
   • Endorsement or brand (physical and digital)
2. The delivery Cube:
   • Six components: Can I deliver it one-to-one, DIY, level of support, how to consume it, speed and convenience, and the 10x test
   • Each component has different value propositions and scalability levels
3. Identifying the first thing to sell:
   • Consider the resources you have and your skills, value, and experience
   • Identify the problem you can solve with the resources you have
   • Start by selling your time (services) and scale up to other categories
4. Scaling and making it more profitable:
   • Use the delivery Cube to enhance the value and profitability of what you sell
   • Consider the 10x test: what would you have to change about your thing to make it worth 10 times more?
   • Consider the opposite: how can you deliver the same or more value at a lower price?

The lecture emphasizes the importance of identifying the right thing to sell and scaling it effectively to make it profitable. It also encourages entrepreneurs to think creatively and consider the different categories of things that can be sold, as well as the different ways to deliver and consume products and services.

Source: I'M Broke, What Should I Sell, Alex Hormozi